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AI-crafted fundraising campaigns for higher ed

We write the campaign.
Your platform sends it.

Complete fundraising campaigns — strategy, segmentation, every email — written in your institution's own voice. Thirteen campaign types, AI-drafted from your institution's documents, team-approved before a single alum sees a word.

Works alongside GiveCampus, Bonterra, Blackbaud, and Salesforce — your platform keeps the donors, the data, and the gifts.

Book a 30-minute campaign consult

We work alongside the platform you already run.

Step 1

GivGiv writes

AI drafts the full campaign from your documents, in your voice.

Step 2

Your team approves

Human-approved, always — every email reviewed before it ships.

Step 3

Your platform sends & collects

No migration, no rip-and-replace — your existing stack does the sending.

The dollars are fine. The pipeline isn't.

89%

of FY2025's $78B in higher-ed giving came from just 2% of donors.

Source: CASE Insights on VSE 2025

62%

of first-time donors never give again within three years.

Source: EverTrue First-Time Donor Report 2024

~8%

alumni participation today, down from ~20% in the 1980s.

Source: BWF/CASE trend

Advancement teams are stretched thin — writing a distinct, on-voice appeal for every segment and every stage of the funnel doesn't scale to the size of this problem by hand.

How it works

1

Send us your voice

Share your existing documents — appeals, newsletters, case statements — and we build a voice profile that captures how your institution actually writes.

2

We build the campaign

Goal-first strategy across any of 13 campaign types: 8–10 emails over 10–14 days, sequenced for the arc that gets results.

3

Your team approves every word

Every draft passes through advisory-board review and a human sign-off before it goes anywhere near an alum.

4

Export to your platform

Send from GiveCampus, Bonterra, Blackbaud, or Salesforce — your stack, your data.

Show the work

Generated in-app · not hand-written

Harrington is a fictional college; the campaign is real output.

From: Harrington College (Demo) <giving@harringtonexample.com>

Harrington Giving Day is here — your gift triples today

Harrington Giving Day Starts Now The Trustees' Challenge — 2:1 Match {{firstName}}, Harrington Giving Day is officially underway — and for the next ten days, every gift you make to the Access Fund will be matched 2:1 by the Trustees' Challenge. That means a $50 gift becomes $150 for a student who needs it. A $100 gift becomes $300. Every dollar is tripled, up to a $500,000 match pool. Raise $250,000 in gifts and the Trustees unlock the full match — $750,000 total for the Access Fund. Last year, 1,900 donors came together to make this possible. The match pool is real, it is finite, and it closes in ten days. A Promise Made in 1887 When Amos Harrington founded this college in 1887, he staked it on a single conviction: that no capable mind should be turned away for want of means. That conviction became the Access Fund — Harrington's need-based scholarship fund and the direct expression of our founding mission. Today, roughly 53% of our ~2,050 undergraduates receive need-based aid, and Harrington meets 100% of every admitted student's demonstrated financial need. The average need-based grant runs about $49,000 per year. None of that is possible without the collective support of this community. of students receive need-based aid average need-based grant per year Trustees' Challenge match ratio You are part of a community that has always understood what access means — not as an abstraction, but as the reason students arrive at Harrington and stay, study, and go on to do meaningful work in the world. This is your moment to pay it forward. A gift of any size counts. The most common gift last year was $50 — and with the 2:1 match, that $50 reaches students as $150. Give Now — Triple Your Impact Watch for updates throughout the campaign — we will share donor counts, match progress, and stories from the students your gifts directly support. The window is open. The match is real. We hope you will join us. The Harrington Annual Fund Team Harrington College
See the full campaign →

Why development offices trust us with the writing

Why us

Trained on your documents

Voice, values, and facts come from the appeals, newsletters, and case statements your institution already wrote — not a generic template.

Headline differentiator

Provenance on every claim

Every line traceable to an approved source — nothing hallucinated. The AI never invents a fact about your institution.

Why us

Reviewed by an advisory board

AI personas built from your legends, notable alumni, and current leaders check every campaign for voice and values alignment.

Why us

Strategy for 13 campaign types

Giving day, annual fund, reunion, stewardship, and more — see the full list.

Why us

Campaign-arc science

Launch, social proof, objection removal, urgency close — sequenced the way 40–60% of revenue actually arrives, in the final 48 hours.

Why us

Concierge, not software-in-a-box

You're not handed a dashboard and left to figure it out. We build the campaign with you.

  • Not a giving platform
  • Not a CRM
  • Not an autonomous AI that emails your alumni unsupervised

We write. You approve. Your stack sends.

Jeff Hagkull, founder of GivGiv

Jeff Hagkull

24 years as creative director/copywriter, now building the AI campaign engine he wished existed for higher ed advancement.

“Universities don't have a technology problem. They have a writing problem.”

Frequently asked questions

Does GivGiv replace GiveCampus or Bonterra?

No. GivGiv is not a giving platform — we don't process gifts, hold donor data, or send email ourselves. We write the campaign: strategy, segmentation, and every email. Your existing platform (GiveCampus, Bonterra, Blackbaud, or Salesforce) keeps the donors, the data, and the gifts, and does the actual sending.

Who approves the emails before they send?

Your team, every time. Every email passes through advisory-board review and a human sign-off before it ever reaches an alum — no exceptions. GivGiv drafts; your development office approves.

How do we know the AI isn't inventing facts about our institution?

Provenance: every line traces back to an approved source in your own document corpus — appeals, newsletters, case statements, historical materials you've provided. Nothing is invented, and nothing goes out that your team can't trace to a source.

How does the AI learn our voice?

We build a voice profile from the documents you share with us — tone, vocabulary, phrases, register, formality — so campaigns sound like your institution actually writes, not a generic template. An AI advisory board built from your legends, notable alumni, and current leaders checks every draft for voice and values alignment.

Which campaign types do you support?

Thirteen campaign types across the full advancement calendar: giving day, annual fund, year-end, reunion, senior class gift, parents fund, faculty & staff, affinity, crisis & emergency, lapsed reactivation, new donor welcome, recurring sustainer, and stewardship.

What does a campaign include?

A complete strategy and 8-10 emails sequenced over 10-14 days, following the campaign-arc science that gets results: launch, social proof, objection removal, and urgency close. Every email is segmented, on-voice, and provenance-checked before your team ever sees it for approval.

What does it cost?

Engagements are scoped per campaign or as a managed annual program, priced against your creative and direct-mail budget, not your software line. In every case it's less than an agency retainer, and a managed program costs less than one annual-giving hire.

How fast can we launch?

Once we have your documents and a goal, we can turn around a first campaign fast — most institutions are reviewing their first draft within days, not months. Book a call and we'll scope a timeline against your goal.

Bring the goal. We'll bring the campaign.

Book a 30-minute campaign consultGet a sample email written in your institution's style